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Vividata
- WorldCat: 936375635
Vividata provides statistical data that tracks Canadian consumer demographics, media usage, lifestyle, attitudinal data and brand/product usage across 150+ categories. Data is derived from an annual national survey (Survey of the Canadian Consumer) of 40,000 Canadians (age 14+) surveyed across 50+ markets; data is released in quarterly updates.
- Collection:
- UNB Libraries - eResources
- Access Information:
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UNB's licensing agreement with Vividata limits access to current students, faculty and staff of the University of New Brunswick. As such, users are required to login using your UNB Login/Password. The database is not available to walk-in users.
Data is provided in pre-set table format. Users are able to view Vividata’s consumer variables against pre-set demographic variables. In order to interpret the data accurately, librarian assistance may be required.
- Coverage/Publication Date:
- 2015-Current
Permalink: https://lib.unb.ca/eresources?id=584
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- Submit a Trouble Ticket for technical problems accessing or using e-Resources.
- Copyright Restrictions
- Resources are licensed to the University of New Brunswick for academic purposes ONLY. The content may not be reproduced, retransmitted, disseminated, sold, distributed, published, broadcast or circulated. Remote access restricted to members of the University of New Brunswick/St. Thomas University community.