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Vividata
- WorldCat: 936375635
Vividata provides statistical data that tracks Canadian consumer demographics, media usage, lifestyle, attitudinal data and brand/product usage across 150+ categories. Data is derived from an annual national survey (Survey of the Canadian Consumer) of 40,000 Canadians (age 14+) surveyed across 50+ markets; data is released in quarterly updates.
- Collection:
- UNB Libraries - eResources
- Access Information:
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UNB's licensing agreement with Vividata limits access to current students, faculty and staff of the University of New Brunswick. As such, users are required to login using your UNB Login/Password. The database is not available to walk-in users.
Data is provided in pre-set table format. Users are able to view Vividata’s consumer variables against pre-set demographic variables. In order to interpret the data accurately, librarian assistance may be required.
- Coverage/Publication Date:
- 2015-Current
Permalink: https://lib.unb.ca/eresources?id=584